VISIT
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President*s Design Award Singapore's highest honour for designers and designs across all disciplines
SDW
Singapore Design Week One of Asia's premier design festivals that champions design thought leadership
National Design Centre
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Address 111 Middle Road Singapore 188969
Opening hours Everyday 9am to 9pm
DesignSingapore Council Design for Business
DesignSingapore Council
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Design for Business

When used properly, design can transform business models, create innovation in services, products and experiences that will help businesses differentiate from their competitors.
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Grow your business in new markets

with design as a strategic tool

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Stand out in the market

with innovative products and services

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Deliver human-centred experiences

for your customers and employees

Get started

A curated set of toolkits and resources to help you integrate design as a key driver for innovation and value creation.

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Design 101: FAQs on using design for your business

Here are answers to some Frequently Asked Questions for anyone who is new to the idea of using design for their business.

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For professionals and businesses

Outside the Box

A five-part video series featuring Singaporeans who have breathed new life into their businesses, work and environments with design thinking principles.

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The Business Value of Design

McKinsey & Company release world-first study quantifying the financial value of design to business.
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Design Thinking Bootleg

The Design Thinking Bootleg developed by Stanford d.School is a set of tools and methods that we keep in our back pockets, and now you can do the same.

Benefit from our initiatives

A curated set of initiatives to help you take your business to the next level, and integrate design as a key driver for business performance and value creation.

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For businesses

Design for Business: Frame & Scope

Develop business solutions by identifying new growth and innovation areas through a user-centred design process.

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For businesses

Design for Business: User Journey mapping

SMEs can identify high and low moments of their current customers' interaction through the development of customer journey maps.

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For industry professionals and employers

Skills Framework for Design

Here are the 25 new design jobs and the skills needed for them.

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For businesses

Design for Business: Business Value of Design

Companies can leverage McKinsey’s research to identify how they can use design to unlock value and improve organisations through a human-centred approach.

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For designers and technologists

Design Think Tank 2021

Design Think-Tank is a networking and open innovation platform that sparks new conversations between corporations, and design and technology communities.

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